This weird design warp transports you into a futuristic world collaborated out of seamless curves, uniform colours and minimalist furniture. Beacon Communications in Tokyo, Japan is the brainchild of Leo Burnett. In 2001, the company was formed by a merger between Leo Burnett and D’Arcy. The Beacon Communications website mirrors this same unusual yet trendy design. In fact, their website is a must-see intergalactic design of its own decree.
The newly formed Beacon Communications group wanted to move into an office that reflects their innovative approach to advertising and introduce a new working style. The communication between the 320 staff within the agency has been the key to renovate their office environment.
So who exactly is Leo Burnett?
Leo Burnett was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising’s most well-known characters and campaigns of the 20th century. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century. Check out our article Iconic Designers: Leo Burnett for more insights into this legend’s life and design.
Leo Burnett Company, Inc. was originally formed in 1935. Today, Leo Burnett Worldwide comprises 103 offices globally, and employees over 9,000 people.
By the end of the 1950s, the Leo Burnett Company was billing US$100 million annually. Leo Burnette Worldwide has 3 offices in Australia; 28 in Asia; 40 in Europe; 7 in Africa; 13 in North America; and 11 in South America. Let’s take a look at some of his other global innovative offices.
Each global office has its own unique signature style, while always incorporating global branding like the big black pencil and Burnett’s spectacles. Burnett’s sketches and handwriting can always be spotted on walls throughout the offices. We love this distinctive design style; it is quirky, imaginative and original.
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